by Anita Selesky | Mar 26, 2026 | Marketing Directors Favorites, Marketing Strategy
Why Local Listing Optimization Is the Foundation of Modern Marketing Who Needs Local Listing Optimization? Professional Services Local Services Ecommerce Companies Manufacturers Most businesses treat local listings as a task to complete. They claim their profile,...
by Chad Root | Jan 1, 2026 | Digital Advertising, Marketing Directors Favorites, Marketing Strategy
In today’s digital environment, local customers often discover businesses through Google Search and Google Maps before ever visiting a website. For service providers and local businesses, optimizing your Google Business Profile (GBP) is one of the most effective ways...
by Anita Selesky | Sep 15, 2025 | Marketing Directors Favorites, Marketing Strategy, Program Management
Managing Sales and Marketing Programs: Connecting with and Nurturing Leads In today’s competitive landscape, cold calling and generic pitches do not work as they once did. Buyers are busy, cautious, and have easy access to information. Because of this, successful...
by Chad Root | Jun 6, 2025 | Marketing Directors Favorites, Marketing Strategy, Program Management
A New Sales and Marketing Paradigm – Flipping the Sales Funnel: A New Framework This is the first in a series of three articles titled “Managing Sales and Marketing Programs Using Fundamentals and Advanced Marketing Technology” for the Association...
by Anita Selesky | Apr 30, 2021 | Marketing Strategy, MarTech
If you haven’t viewed our previous post on: “The Strategy Behind Best Google Pay-Per-Click Ads” – we highly recommend you check out that post before jumping into how to calculate Google PPC (Pay-Per-Click) direct ad spend. Introduction: How to...
by Anita Selesky | Apr 9, 2021 | Digital Advertising, Marketing Strategy, MarTech
The Best Strategy Behind Google Pay-Per-Click Google, aka Alphabet company, has some of the best and most crucial web services and tools available for individuals, small businesses, or large corporations looking to make a strong digital presence. No matter the size,...
