by Chad Root | Jun 6, 2025 | Marketing Directors Favorites, Marketing Strategy, Program Management
A New Sales and Marketing Paradigm – Flipping the Sales Funnel: A New Framework This is the first in a series of three articles titled “Managing Sales and Marketing Programs Using Fundamentals and Advanced Marketing Technology” for the Association...
by Chad Root | Jul 18, 2024 | Digital Advertising, Marketing Directors Favorites, Marketing Strategy
In today’s digital age, having a strong online presence is crucial for any business. Optimizing your Google Business Profile is one of the most effective ways to enhance your visibility and attract local customers. This tool is foundational to your digital...
by anitas | Apr 30, 2021 | Marketing Strategy, MarTech
If you haven’t viewed our previous post on: “The Strategy Behind Best Google Pay-Per-Click Ads” – we highly recommend you check out that post before jumping into how to calculate Google PPC (Pay-Per-Click) direct ad spend. Introduction: How to...
by anitas | Apr 9, 2021 | Digital Advertising, Marketing Strategy, MarTech
The Best Strategy Behind Google Pay-Per-Click Google, aka Alphabet company, has some of the best and most crucial web services and tools available for individuals, small businesses, or large corporations looking to make a strong digital presence. No matter the size,...
by anitas | Jan 12, 2021 | Digital Advertising, Featured Work, Marketing Automation, Marketing Directors Favorites, Marketing Strategy, MarTech, Ontraport
In bringing a valuable product or service to the marketplace, how you engage with your consumer matters. As a result of Covid-19, it has become increasingly difficult to interact via face-to-face communication. Fortunately, the advancement of marketing automation...
by | Apr 29, 2020 | Marketing Directors Favorites, Marketing Strategy
Free Download: Marketing Solutions Resource Guide Download our marketing solutions resource guide, complete with best practices, resources and tactics to help you overcome your marketing problems and optimize your digital presence. When it comes to branding,...
