Using Images Can Improve Your Digital Content

Using Images Can Improve Your Digital Content

Using Images Can Improve Your Digital Content If you’re thinking about writing a blog post, for example, about a topic you are passionate about, what are some of the most important aspects of making your content successful, accessible, and relatable (not to mention...
3 Fundamentals of Managing a Web Marketing Program

3 Fundamentals of Managing a Web Marketing Program

Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
Admit it, You Need a Digital Dashboard

Admit it, You Need a Digital Dashboard

A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...
Get Rich (Snippets) with Structured Data

Get Rich (Snippets) with Structured Data

If you’ve made any type of Google search over the past couple of years (heck, the past couple of minutes!), you would have seen results called “rich snippets.” They usually consist of an image, maybe a rating, and a short description of the search result. This method...
How to Move Forward With AdRoll

How to Move Forward With AdRoll

Let’s face it, digital advertising is complicated and it’s hard to get straight answers. We’ve found an all-in-one tool that we’re moving forward with because it allows us to test and measure with small budgets and scale with bigger budgets. It’s called AdRoll and...