by Chad Root | May 9, 2019 | MarTech
Using Images Can Improve Your Digital Content If you’re thinking about writing a blog post, for example, about a topic you are passionate about, what are some of the most important aspects of making your content successful, accessible, and relatable (not to mention...
by Chad Root | May 9, 2019 | MarTech
Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
by Chad Root | Mar 2, 2019 | MarTech
A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...
by Chad Root | Feb 22, 2019 | MarTech
If you’ve made any type of Google search over the past couple of years (heck, the past couple of minutes!), you would have seen results called “rich snippets.” They usually consist of an image, maybe a rating, and a short description of the search result. This method...
by Chad Root | May 18, 2017 | MarTech, Program Management
It helps to attract relevant traffic to your website, convert visitors into leads, boost search engine optimization, connect people to your brand, and establish your business as an industry leader. So why should you consider migrating your website blog over to...
by Chad Root | Feb 6, 2017 | MarTech, Program Management
Let’s face it, digital advertising is complicated and it’s hard to get straight answers. We’ve found an all-in-one tool that we’re moving forward with because it allows us to test and measure with small budgets and scale with bigger budgets. It’s called AdRoll and...
