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Your Website: Breaking Down The Process

Your Website: Breaking Down The Process

by anitas | Oct 19, 2022 | Website Design and Development

Understanding The Website Creation Process Creating a compelling website begins long before the design phase. A high-performance website requires research, planning, and clear, measurable goals. Breaking down the process into steps ensures that your website’s...
Spearhead Your Marketing with Google Tag Manager

Spearhead Your Marketing with Google Tag Manager

by Chad Root | Apr 27, 2020 | Digital Advertising, Uncategorized, Website Design and Development

If you aren’t already using Google Tag Manager to track all of your analytics, you need to start now!  Here’s why…. Sal What is Google Tag Manager? According to Google: Google Tag Manager is a tag management system (TMS) that allows you to quickly...
Using Images Can Improve Your Digital Content

Using Images Can Improve Your Digital Content

by Chad Root | May 9, 2019 | Digital Advertising, Website Design and Development

Using Images Can Improve Your Digital Content If you’re thinking about writing a blog post, for example, about a topic you are passionate about, what are some of the most important aspects of making your content successful, accessible, and relatable (not to mention...
3 Fundamentals of Managing a Web Marketing Program

3 Fundamentals of Managing a Web Marketing Program

by Chad Root | May 9, 2019 | Marketing Strategy, Website Design and Development

Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
Tap into Your Inner Journalist when Creating Content

Tap into Your Inner Journalist when Creating Content

by Chad Root | Mar 15, 2019 | Branding, Digital Advertising, Website Design and Development

Creating content for the Spearhead Sales and Marketing website is an important part of our branding, sales, and marketing strategy. We like to share our thoughts on automation, content, social media, digital, and many other topics with potential and current clients....
Web Maintenance – Don’t Forget to Change the Oil!

Web Maintenance – Don’t Forget to Change the Oil!

by Chad Root | Mar 1, 2019 | Website Design and Development

Keeping Your Website Running with Regular MaintenanceWordPress is one of the most straightforward and most efficient website creation and content management systems out there today. There are plenty of others, but WordPress is probably the most familiar and most...
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