by Chad Root | Apr 28, 2020 | Digital Advertising
A campaign is only as good as its outcome. How do you know if a campaign’s performance is up to par so that you get the return on investment you expect? Google Campaign URL Builder is a helpful tool that helps track each link you use in your campaign – even if that...
by Chad Root | Apr 27, 2020 | Digital Advertising, Uncategorized, Website Design and Development
If you aren’t already using Google Tag Manager to track all of your analytics, you need to start now! Here’s why…. Sal What is Google Tag Manager? According to Google: Google Tag Manager is a tag management system (TMS) that allows you to quickly...
by Chad Root | Mar 23, 2020 | Digital Advertising
Utilizing ONTRAPORT for Drip Marketing Campaigns We met ONTRAPORT’s founder back in 2008. Back then, we were using Salesforce.com to organize contacts and manage our client’s sales pipelines. However, when it came to sending list-based emails, we were...
by Chad Root | Feb 3, 2020 | Digital Advertising
Email is an important communication tool that people are using more and more every day, for both personal and business use. Unfortunately, studies show that 91% of all email sent is actually SPAM! Thankfully, most of us have some sort of spam-blocking process going on...
by Chad Root | May 9, 2019 | Digital Advertising, Website Design and Development
Using Images Can Improve Your Digital Content If you’re thinking about writing a blog post, for example, about a topic you are passionate about, what are some of the most important aspects of making your content successful, accessible, and relatable (not to mention...
by Chad Root | Apr 15, 2019 | Digital Advertising
Using Instagram Like a Boss! It’s safe to say that if you’re not on social media, you’re really not advertising your products or services at all. It may be even safer to say that if you’re not advertising on Instagram, there’s no way your business or personal brand...
