by Chad Root | May 9, 2019 | Marketing Strategy, Website Design and Development
Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
by Chad Root | Mar 20, 2019 | Branding, Marketing Strategy
You’ll thank us later. Imagine: vacationing on a sandy beach and splashing around in crystal clear blue water. The sun is shining. There’s a calm breeze blowing. Ah. Sounds nice. Wake up! You’re a business owner! You don’t have time for dreams, vacations, or warm...
by Chad Root | Mar 3, 2019 | Marketing Strategy
There are both art and science in sales and marketing. There are tools, metrics, and standards to meet with developing leads, creating content, and closing a sale. However, when you elevate sales and marketing to a true art, you’ve reached a level of sales expertise...
by Chad Root | Mar 2, 2019 | Marketing Strategy
A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...
by Chad Root | Mar 2, 2019 | Events & Presentations, Marketing Strategy
Chad Root, President and Founder of Spearhead Sales and Marketing gave a well-received presentation to the American Institute of Architects (AIA). The presentation was a great opportunity to share Spearhead’s sales partnership and marketing automation expertise as...
by Chad Root | Mar 1, 2019 | Marketing Strategy
Planning and Creating Systems In order to start effectively integrating your sales and marketing, you have to start with a plan (one of Spearhead Sales and Marketing’s specialties!). Using the buyer’s journey stages (Awareness, Consideration, and Decision) will help...
