Strategic Marketing Processes | Rebranding

Strategic Marketing Processes | Rebranding

Rebranding?! Challenge Accepted. Rebranding is always a challenge. Taking a well-known brand and changing the name and image is risky and, if not done well, can result in disaster. When our client, Spark Industries, purchased the remaining product line from Fast Heat,...
Strategic Marketing Processes | Building A Brand

Strategic Marketing Processes | Building A Brand

Every once in a while, we are lucky enough to partner with a client during a new business division launch. Applying our strategic marketing processes for SEO & Digital Strategy, Design Direction, and Website Production from the very beginning provides us with an...
PR Outreach

PR Outreach

PR Outreach Results in Grabill Kitchen Appearing on Cover of K+BB Magazine Grabill Cabinets cares about the story behind their featured projects – they are highlighted on their website, sent via e-Blasts to their entire network of dealers, designers, and...
Sales and Marketing Strategy – Habitat

Sales and Marketing Strategy – Habitat

Goals and Objectives – Victory, Vision and Values Document This is an example of a quick project we put together for Habitat for Humanity of Elkhart County in just 12 hrs of work. It included two meetings, we delivered a Victory, Vision and Values Document,...
Online Strategy

Online Strategy

Online Strategy Delivers New Leads to Hertzler Systems One place companies get stuck is in a marketing approach that boils down to “We sell this product. Would you like to buy it? Contact us.” That was basically what one SPC software company was doing when we helped...