by Chad Root | May 9, 2019 | Marketing Strategy
Funnels to Flywheels! Take your marketing to the next level. New-Look Sales Process At Spearhead Sales and Marketing, we focus on helping our customers optimize their sales and marketing efforts through strategic planning and marketing automation. It’s about the big...
by Chad Root | May 9, 2019 | Marketing Directors Favorites, Marketing Strategy, Website Design and Development
Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
by Chad Root | Mar 20, 2019 | Branding, Marketing Directors Favorites, Marketing Strategy
You’ll thank us later. Imagine: vacationing on a sandy beach and splashing around in crystal clear blue water. The sun is shining. There’s a calm breeze blowing. Ah. Sounds nice. Wake up! You’re a business owner! You don’t have time for dreams, vacations, or warm...
by Chad Root | Mar 3, 2019 | Marketing Strategy
There are both art and science in sales and marketing. There are tools, metrics, and standards to meet with developing leads, creating content, and closing a sale. However, when you elevate sales and marketing to a true art, you’ve reached a level of sales expertise...
by Chad Root | Mar 2, 2019 | Marketing Strategy
A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...
by Chad Root | Mar 2, 2019 | Events & Presentations, Marketing Strategy
Chad Root, President and Founder of Spearhead Sales and Marketing gave a well-received presentation to the American Institute of Architects (AIA). The presentation was a great opportunity to share Spearhead’s sales partnership and marketing automation expertise as...
