by Chad Root | Feb 24, 2019 | Digital Advertising
CASE SCENARIO: Crissy the Sales Manager Crissy’s company sells gym equipment to various health and fitness centers in the United States. She’s looking to consultants, like you, to help her set her Ontraport account up to help her manage her online sales...
by Chad Root | Jan 16, 2019 | Digital Advertising
New technologies bring dramatic changes to the way we interact with each other and conduct business. For example, the personal computer revolutionized our jobs, offices and the pace of business. Electronic mail transformed the way we communicate with each other. And...
by Chad Root | Jan 16, 2019 | Digital Advertising
Buying sales leads has been a staple of doing business for the longest while. In fact, acquiring sales leads by using SIC (Standard Industrial Classification) codes is what made companies like Dun & Bradstreet famous. Today’s list brokers utilize research and lots...
by Chad Root | Jan 16, 2019 | Digital Advertising
Years ago, a friend of mine had a hot American sports car – front engine, rear-wheel powered. When Mark needed new tires, he asked his mechanic to recommend the best tires for speed, handling and the ability to whisk water away. Mark chose the market leader in...
by Chad Root | Jan 16, 2019 | Digital Advertising
A business associate tells the story about how as a kid, he played hide-and-go-seek with his siblings. Most of the time, he scurried to the best hiding place possible as one of his sisters or brothers counted and then announced, “Ready or not, here I come.” Because...
by Chad Root | Jan 16, 2019 | Digital Advertising
If you were an artist and you wanted to sell your paintings, would you rent a booth at a pharmaceutical convention or at an arts and crafts show? Of course, you’d select the arts and crafts show. Because it’s where your buyers hang out. The same principle applies to...
