first you don’t succeed, try something else.
We’ve been working with Libart since 2011. Libart offers custom, high-quality retractable enclosures for residential and commercial outdoor spaces, including pools, patios,
At Spearhead, we challenge the status-quo. So, we instigated a direct mail trial.
They pulled together a list of
How do you get someone’s attention? Show them something they want.
Bulk mail has a much greater chance of being opened than an envelope. So we decided to use a standard sized corrugated cardboard pizza box printed Libart blue. Tucked inside was a catalog, an invitation style envelope and
The results of this promotion were astounding with over 40% of the recipients signing up to receive Libart’s monthly featured project emails and over 20% requesting sales visits.
Libart continues to benefit from this promotion. Several pool builders didn’t respond