Unlock the Power of Targeted Advertising
Transform your marketing strategy with advanced digital advertising techniques that connect your brand to the right audience at the right time.
Local Listing Optimization
Optimization of your profile is foundational to your online credibility. Our program updates your profile monthly and seamlessly distributes your business information to the most authoritative directories across the internet.
Performance Reporting
Get your brand performance data from multiple channels and reporting platforms consolidated into a single, streamlined report delivered to your inbox every week-empowering you to make informed, data-driven marketing decisions.
Pay-Per-Click Advertising
Drive traffic, attract customers, and increase visits with precise ad targeting. Engage the right audience with personalized, data-driven ads, boosting brand awareness, conversions, and ultimately maximizing leads, sales, and ROI.
Precision Audience Targeting
Targeting the right people at the right time is key; with digital advertising, your reach is virtually infinite. Whether it’s a tradeshow you missed six months ago, customers you’ve previously interacted with, or new customers who are just discovering your brand, you can reach them with precision. Advanced audience targeting allows you to connect with people based on their location, behavior, past actions, and search intent. Re-engage past visitors, leverage your customer data, or capture attention on social media—every ad is strategically placed to drive action. The possibilities are endless, and by maximizing ROI and eliminating wasted spend, you can turn interest into conversions with smarter, data-driven advertising.
Geographical boundaries to capture device IDs of individuals who have entered a physical location which is ideal for events.
How does geofencing work?
Using GPS, Wi-Fi, cellular data, or RFID technology, geofencing captures device IDs when a user’s mobile device enters a predefined area allowing us to then deliver ads to those devices.
How can geofencing be used for marketing?
Businesses can send location-based ads, special offers, or reminders to customers when they enter a targeted area, increasing engagement and conversions.
Can geofencing target customers near competitors?
Yes, businesses can geofence competitor locations to attract potential customers with exclusive deals or promotions.
What size can a geofence be?
A geofence can range from a few hundred feet to several miles, depending on the campaign’s goals.
Is geofencing privacy-compliant?
Yes, it only targets users who have opted into location services and does not track individuals without permission.
How accurate is geofencing?
Accuracy depends on the technology used. GPS-based geofencing is highly precise, while Wi-Fi and cellular data provide broader targeting.
What is address-based addressable advertising?
Address-based addressable advertising targets specific households using their physical mailing addresses to deliver personalized ads across direct mail, digital, and CTV channels.
How does address-based targeting work?
Match physical addresses from customer databases with digital identifiers (like IP addresses or device IDs) to serve ads to specific households across multiple channels.
What are the benefits of using physical addresses for targeting?
- Precise targeting → Ads reach verified households rather than broad demographics.
- Omnichannel reach → Combines direct mail with digital advertising
- Higher engagement → Personalized messaging increases response rates.
Where do address-based ad audiences come from?
They come from first-party customer databases, public records, third-party data providers, and offline-to-online matching services.
What is keyword-based device ID targeting?
This method captures the device IDs of users who have searched for specific keywords on search engines, apps, or certain platforms. Advertisers can then retarget these users with relevant ads.
How does this targeting work?
Users’ device ID is linked to their search behavior when searching for certain keywords. Advertisers can use this data to serve targeted ads across mobile, display, CTV, and social media platforms.
What are the benefits of keyword-based device ID targeting?
- High-intent audience → Targets users actively searching for related topics.
- More precise than traditional keyword search ads → Follows users beyond search engines.
- Cross-channel reach → Serves mobile apps, CTV, display, and social media ads.
What types of keywords can be used for targeting?
- Product-related searches (e.g., “best running shoes”)
- Service-based searches (e.g., “local plumbing repair”)
- Competitor searches (e.g., “Nike vs. Adidas”)
- Event-based searches (e.g., “Black Friday deals”)
Where is keyword-based device ID targeting commonly used?
This method is effective across:
- E-commerce & retail → Targeting shoppers actively researching products.
- Automotive → Reaching users searching for specific car models or dealerships.
- Healthcare → Connecting with users searching for medical services or treatments.
- Real estate → Targeting homebuyers looking for listings or agents.
How does this differ from traditional search ads?
Unlike search ads that appear on search engine results pages (SERPs), device ID-based targeting allows advertisers to retarget users across different digital platforms after they leave the search engine.
Agility CRM collects device IDs of CRM contacts.
What is a CRM Audience?
A CRM Audience allows you to use first-party customer data—such as names, email addresses, phone numbers, and home addresses—to create a custom audience for personalized advertising.
How does a CRM Audience work?
The provided customer data is matched to device IDs, enabling you to target your customers or prospects across multiple devices with tailored ads.
Why should I use a CRM Audience?
Using a CRM Audience ensures that your advertising is highly relevant and specific, allowing you to reach individuals who have already engaged with your brand.
What type of data should I provide?
Providing as much data as possible—such as names, email addresses, phone numbers, and home addresses—helps improve your match rate and ensures better targeting.
How does a CRM Audience improve my ad performance?
By targeting users who have already interacted with your brand, you can increase engagement, drive conversions, and make your ads more effective.
What is interest-based device ID targeting?
This type of targeting captures device IDs of users who engage with specific topics, content, or influencers on social media, allowing advertisers to serve relevant ads across multiple digital channels.
How does this targeting method work?
Platforms track user interactions—such as likes, follows, shares, and comments—on social media. These interactions are then linked to device IDs, which advertisers can use for precise ad targeting.
What types of content or influencers can be used for targeting?
Users can be targeted based on engagement with:
- B2B
- Brands
- Employment & Professional Data
- Demographics
- Topics & interests (e.g., fitness, finance, gaming)
- Content types (e.g., videos, blog posts, live streams)
- Influencers & public figures (e.g., athletes, industry leaders, celebrities)
What is interest-based device ID targeting?
This type of targeting captures device IDs of users who engage with specific topics, content, or influencers on social media, allowing advertisers to serve relevant ads across multiple digital channels.
How does this targeting method work?
Platforms track user interactions—such as likes, follows, shares, and comments—on social media. These interactions are then linked to device IDs, which advertisers can use for precise ad targeting.
What types of content or influencers can be used for targeting?
Users can be targeted based on engagement with:
- Topics & interests (e.g., fitness, finance, gaming)
- Content types (e.g., videos, blog posts, live streams)
- Influencers & public figures (e.g., athletes, industry leaders, celebrities)
How does behavioral targeting work?
Behavioral targeting tracks user activity across websites, apps, and digital platforms. This data is then analyzed to segment audiences based on their interests, purchase history, and engagement patterns.
Why is behavioral targeting important?
- More relevant ads → Users see ads based on their actual interests.
- Higher conversion rates → Targets people already interested in similar products or content.
- Better ROI → Reduces wasted ad spend by focusing on engaged users.
What behaviors are tracked to build these audiences?
- Website visits → Pages viewed, time spent, and actions taken.
- Product interactions → Items browsed, added to cart, or wishlisted.
- Content consumption → Articles read, videos watched, or downloads.
- Transaction history → Past purchases, frequency, and spending habits.
How does this differ from demographic or interest-based targeting?
Unlike demographics (age, gender) or interests (self-reported preferences), behavioral targeting focuses on real actions, making it more precise and intent-driven.
Can behavioral audiences be combined with other targeting methods?
Yes! They work well with:
- Lookalike audiences → Expanding reach to similar users.
- Retargeting → Bringing back users who engaged but didn’t convert.
- Geotargeting → Targeting based on both location and behavior.
Can users opt out of behavioral tracking?
Yes, users can opt-out by:
- Managing cookie preferences on websites.
- Turning off ad tracking in their device settings.
- Using privacy-focused browsers or extensions.
What behaviors are tracked to build these audiences?
- Website visits → Pages viewed, time spent, and actions taken.
- Product interactions → Items browsed, added to cart, or wishlisted.
- Content consumption → Articles read, videos watched, or downloads.
- Transaction history → Past purchases, frequency, and spending habits.
How does this differ from demographic or interest-based targeting?
Unlike demographics (age, gender) or interests (self-reported preferences), behavioral targeting focuses on real actions, making it more precise and intent-driven.