Website Design & Development That Drives Leads
UX + SEO + fast, modern builds—so your website becomes your best salesperson.
What You Get
UX & Messaging
Clear structure and copy that guides users to action.
SEO-First Architecture
Clean builds that search engines can actually understand
Performance & Security
Fast load times, reliable and secure hosting, ongoing care
Conversion Tracking
Forms, events, GA4, and reporting that shows what’s working
AEO Optimization
AI-powered answers, featured snippets, and voice search results.
UX & Messaging
We design site structure and messaging around how real people make decisions so visitors immediately understand what you do, who it’s for, and what to do next.
-
Clear page hierarchy and content flow
-
Messaging aligned to search intent and buyer stage
-
Calls to action placed where users are ready to act
SEO-First Architecture
Your website is built with search visibility in mind from day one, making it easier for search engines and AI tools to understand, index, and rank your content.
-
Clean URLs, headings, and internal linking
-
Technical SEO foundations built into the site
-
Scalable structure that supports long-term growth
Performance & Security
Fast, reliable websites convert better and build trust. We optimize performance and protect your site so users and search engines can rely on it.
-
Page speed optimization and asset cleanup
-
Secure configurations and best practice hosting setups
-
Maintenance guidance or ongoing management
Conversion Tracking
We connect your website to real business outcomes so you can see how users interact and where leads actually come from.
- GA4 setup and key event tracking
-
Form submissions, calls, and lead actions
-
Dashboards that tie traffic to conversions
AEO Optimization
We structure your content for how people search today, helping your site appear in AI powered answers, featured snippets, and voice search results.
-
Content structured for answer engines and AI systems
-
Clear questions, summaries, and semantic markup
-
Visibility that extends beyond traditional search results
level 1
Credentials Sites
Best For: Professionals & service businesses
Includes: Brand-aligned design, SEO foundation, contact capture
Level 2
Lead Generation Sites
Best for: Growth-focused businesses
Includes: Conversion paths, analytics, SEO structure
Level 3
E-Commerce Sites
Best for: Product-based businesses
Includes: WooCommerce, payments, optimization
Resources
Tap into Your Inner Journalist when Creating Content
Creating content for the Spearhead Sales and Marketing website is an important part of our branding, sales, and marketing strategy. We like to share our thoughts on automation, content, social media, digital, and many other topics with potential and...
Web Maintenance – Don’t Forget to Change the Oil!
Keeping Your Website Running with Regular MaintenanceWordPress is one of the most straightforward and most efficient website creation and content management systems out there today. There are plenty of others, but WordPress is probably the most familiar and most...
Get Rich (Snippets) with Structured Data
If you’ve made any type of Google search over the past couple of years (heck, the past couple of minutes!), you would have seen results called “rich snippets.” They usually consist of an image, maybe a rating, and a short description of the search result. This method...





