Midwest Tool is a manufacturer of quality snips most frequently used in the HVAC industry. Most of its sales
Web Video Production Promoted Through Social Media, Web Ads, and E-blasts
We developed an extensive and solid marketing platform that included video, social media, web ads and e-blasts that the company could learn to use. But we also developed a directional idea that would help grab the interest and good will of the end users that Midwest was trying to reach. With the help of our marketing partner, TaigMarks, we created a video that keyed on “Dirtiest Jobs” TV celebrity Mike Rowe’s campaign to promote service work in HVAC and other industries as a needed and valued career path for young people.
Click below to view the video.
The video was promoted through Facebook and other social media, the MidwestSnips.com website and e-blasts. In this effort, the video developed a valuable association for Midwest with an issue close to the heart of its end users, forging a connection that went beyond the usual sales points.