The Power of Staying in Touch

So, how hard is it to stay in touch with people? It’s hard. Statistics show that 80% of leads are never followed up on. Of those that are followed up on, most salespeople give up after two attempts. Worse yet, even with the best intentions, your success can be your own demise. As soon as you close a bunch of new business it becomes even harder to find time to follow up with people.

The cost of not following up is HUGE! 45-65% of leads will make a buying choice in 6-18 months. Want to see what this means for your company? Use our ROI Calculator to find out how much you could grow your business.

What’s the answer? Commit to a sequence of follow up communications like personal cards, emails, letters, packages, timely phone calls, etc that are designed to provide VALUE to your contacts. When you meet someone, or when you identify an existing customer with a particular need that you’re not yet filling, add them to a marketing automation tool like Office AutoPilot. It will automatically send out the communications in a personalized manner based. If your contact takes action, the system is smart enough to pull them from the sequence and create a sales follow-up task. Based on the outcome, the system is smart enough to automate whatever your process is that follows.

If you want to really work smarter, not harder, you’ll want to turn on our Relationship Machine. It’s a Monthly Web Marketing and Sales Follow-Up System solution that integrates a salesperson’s ideas and contacts with the company’s marketing communications. It’s a strategic effort that turns your contact database, marketing content, website, promotion, and sales follow-up into an efficient system.

Sounds crazy right? Here’s a safe way to get started. Click here to accept our offer to receive a free copy of Referral of a Lifetime. It’s a quick read with the solid fundamentals behind our system. It also has some great examples of how you can easily commit to 12 months of follow-up.