Show people what you do, how you do it, and how it affects your customers.

Here are 10 motivations to consistently publish your work:

  1. Cement your brand by showing the results of your work.
  2. Help people understand how to use your products or services.
  3. Tell a story with enthusiasm and anticipation.
  4. Use mixed media (words, photography, video, etc) to raise interest.
  5. Publish regularly to improve SEO and enhance your web visitor’s experience.
  6. Give your sales and customer service teams collateral they can easily share.
  7. Attract the attention of industry press which can lead to free editorial content.
  8. Repurpose your blog content for social sharing or other sites.
  9. Celebrate your team member contributions to a success story.
  10. Deepen relationships with a featured client.