Press Release Makes Front Cover

• Client: Grabill Cabinets
• Press Release Featured in Kitchen & Bath Design News
• In-depth online featured project
• Copies of the front cover and article were used for sales collateral

Press Release Best Practices

How do you get your company on the front cover of a leading industry magazine? It’s called being engaged. We committed to a process of ongoing featured project publishing for Grabill Cabinets that included regular press releases to the leading magazines. To ensure the releases were a good fit for the magazines we scheduled several calls and meetings with the editors to make sure our content direction was going to work for them when the time was right.

The featured project production value was world class. We used professional photographers, copywriters, and graphic designers. To really raise the bar we interviewed high-profile industry consultants to make sure the content provided the highest value to Grabill’s target market.