Marketing Consulting – LPS


Project Description

“I think what helped the most was getting an outside perspective and being asked the right questions.”
– Levi Burkholder, President

Marketing Consulting is More Than Fluff – It’s Critical Thinking and Commitment to Action

Loader Parts Source has grown from a one-man-band to a full blown international distributor based out of Elkhart, IN. The company continually expanded both floor space and staffing over the last several years.

What We Did

It started with Chad and Levi sitting down for some quiet time to explore possibilities. Spearhead launched some basic market research to understand the size of the marketplace and to come up with some ideas for how to tackle it. Levi was very proficient in online marketing so we proposed a branding update and a new e-commerce platform. Above are some sample logos that were evaluated along with a mock-up of the website.

We chose the red version as you can see in the web mock-up in the slider above. You’ll also notice the name update from Loader Pumps Source to Loader Parts Source to allow for a broader product offering than just pumps.

Project Details

  • Date July 4, 2012
  • Tags Branding
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