Strategic Direction Before WordPress Site
The secret to developing marketing tools efficiently is to have crystal clear strategic direction BEFORE you start. We began the process by interviewing their team and our personal connections in the plastics market. From there we used our Spearhead Business Development System (framework) to nail down positioning, brand personality and a business development plan.
One of the Calls-To-Action (CTA) is a bundled offer we name the TPE Value Enhancement Program. It’s is a 7-step process for adding elastomeric properties to thermoplastic injection molded, extruded or vacuum formed parts without expensive polymers.
WordPress Microsite with CTA’s in Just 10 Days
We began with a logo design for TPE Value using specific color choices and fonts to match their brand. Using WordPress and the Divi theme, we were able to put together a fully functional microsite for TPE Value in just 10 days. Several plugins were included on the site. The Yoast SEO plugin was added to help with search engine optimization. The Simple Share Buttons Adder plugin was included so that social share buttons would be present on their blogs and posts. Lastly, the PilotPress plugin was included to integrate Ontraport with WordPress.
Entech, Inc. began as a tire recycling business in 1995. Over the years, they expanded their business and now specialize in thermolastic elastomer (TPE) compounding of PP copolymers, TPE’s and micronized rubber (MRP).