by anitas | Sep 15, 2025 | Marketing Directors Favorites, Marketing Strategy, Program Management
Managing Sales and Marketing Programs: Connecting with and Nurturing Leads In today’s competitive landscape, cold calling and generic pitches do not work as they once did. Buyers are busy, cautious, and have easy access to information. Because of this, successful...
by Chad Root | Jun 6, 2025 | Marketing Directors Favorites, Marketing Strategy, Program Management
A New Sales and Marketing Paradigm – Flipping the Sales Funnel: A New Framework This is the first in a series of three articles titled “Managing Sales and Marketing Programs Using Fundamentals and Advanced Marketing Technology” for the Association...
by anitas | Sep 23, 2024 | Branding, Digital Advertising, Leverage Marketing Services Video Series, Marketing Directors Favorites
In today’s digital landscape, video content isn’t just an option for small businesses—it’s a must-have. From social media platforms to websites and email campaigns, video is one of the most powerful tools for engaging audiences, building trust, and driving...
