by Chad Root | Apr 28, 2020 | Digital Advertising, Marketing Directors Favorites
A campaign is only as good as its outcome. How do you know if a campaign’s performance is up to par so that you get the return on investment you expect? Google Campaign URL Builder is a helpful tool that helps track each link you use in your campaign – even if that...
by Chad Root | Mar 23, 2020 | Digital Advertising, Marketing Directors Favorites
Utilizing ONTRAPORT for Drip Marketing Campaigns We met ONTRAPORT’s founder back in 2008. Back then, we were using Salesforce.com to organize contacts and manage our client’s sales pipelines. However, when it came to sending list-based emails, we were...
by anitas | Feb 13, 2020 | Marketing Directors Favorites, Marketing Strategy
3-Step Guide to Developing a Strategic Marketing Plan Continuous shifts in today’s business environment pose major financial threats to companies that do not prioritize developing a strategic marketing plan. Organizations that avoid planning for the future by...
by Chad Root | May 9, 2019 | Marketing Directors Favorites, Marketing Strategy, Website Design and Development
Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
by Chad Root | Mar 20, 2019 | Branding, Marketing Directors Favorites, Marketing Strategy
You’ll thank us later. Imagine: vacationing on a sandy beach and splashing around in crystal clear blue water. The sun is shining. There’s a calm breeze blowing. Ah. Sounds nice. Wake up! You’re a business owner! You don’t have time for dreams, vacations, or warm...
by Chad Root | Mar 23, 2017 | Marketing Directors Favorites, Website Design and Development
There are over 100 tips to help you immediately get more from your website. The purpose of this web planning guide is to give you a shortcut for learning what has taken us 10 years to learn the hard way. If you’ve ever been part of a website project, you know all too...
