Microsite Enables Swift Program Launch

Entrepreneurs like to move quickly. Entech’s owners are no exception. When they have an idea they like to take action and quickly gauge the industry reaction in order to see if a project makes sense. We were introduced to each other by a marketing consultant because of our experience in the plastics industry and our entrepreneurial style. We chose to launch their TPEValue program with a microsite.

A Microsite is a Digital Way of Getting to the Point

We needed to quickly size up the real value of Entech’s micronized rubber powder (MRP) for use in plastics processing. After just a few weeks of interviews and discovery, we were able to create the short and sweet online presentation.

To make sure we had enough meat on the bones we included a blog post with a downloadable pdf. Not only did the .pdf contribute to site content but it made it easy to email. The printed version of the case study is being used for direct mail and sales collateral.